My work with Yupp

All design work

Founded by Coinbase's former VP of Engineering and the former head of AI at Google X and Twitter, Yupp is pioneering a new kind of consumer AI product. Yupp has now grown to over 30 employees.

Technology

Artificial Intelligence

yupp.ai

Role

Design leadership

I joined Yupp as its founding designer and employee 10 shortly after it closed its series A, led by a16z, to establish design as a discipline at the company, build a design team, and design the foundation of the early product and brand. I worked in close partnership with Jeff Smith who served as design advisor.

Started

2024

Scope

Full-time

Key Partners

Featured projects

Yupp / Answer engine

A more helpful answer engine that lets you compare answers at a glance

The history of computing can be framed as increasingly sophisticated ways of organizing information. AI has revolutionized that, but trust is low. How can we design a product that actualizes AI's promise for everyone?

Yupp / Brand

A brand that manifests the promise of artificial intelligence for everyone

Yupp needed a bold brand to launch a groundbreaking consumer AI product. In partnership with Sink, we created an identity to stand out in the crowded landscape of AI.