All design work
Yupp
Series A
Founded by Coinbase's former VP of Engineering and the former head of AI at Google X and Twitter, Yupp is pioneering a new kind of consumer AI product. Yupp has now grown to over 30 employees.
Role
Design leadership
I joined Yupp as its founding designer and employee 10 shortly after it closed its series A, led by a16z, to establish design as a discipline at the company, build a design team, and design the foundation of the early product and brand. I worked in close partnership with Jeff Smith who served as design advisor.
Started
2024
Scope
Full-time
Key Partners
