Fermata
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An elegant name and identity for a new technical incident response tool
The Fermata team wanted a name and brand identity that would stand out in a landscape of web 2.0 SaaS tools like StatusPage and PagerDuty. How might we make orchestrating a crisis response feel like merely a pause in the symphony of the business?
A quick note about financial product case studies
The designs below are concepts that include fake data for illustrative purposes. The names and numbers in these designs are completely made up at random and do not reflect any person, company, or group’s past, present, or future plans. Even where a group or person's name may bear similarity to a real-life group or person, the numbers and other data associated with it are random. Any similarity to real life events are purely coincidental. Nothing contained herein is or should be construed as investment advice, legal advice, solicitation or encouragement to conduct any financial transaction, or an ad for any current or future offering of any token or security.