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Fermata
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An elegant name and identity for a new technical incident response tool
The Fermata team wanted a name and brand identity that would stand out in a landscape of web 2.0 SaaS tools like StatusPage and PagerDuty. How might we make orchestrating a crisis response feel like merely a pause in the symphony of the business?
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A quick note about financial case studies
The designs below are concepts that include placeholder, randomized data for illustrative purposes. Any similarity to real life events are purely coincidental. Nothing contained herein is or should be construed as investment advice, legal advice, solicitation or encouragement to conduct any financial transaction, advertising for any current or future offering of any token or security, or knowledge of a company's future token or security offering plans. It's just design, nothing more.
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