Syndicate is a series-A crypto company that was founded to revolutionize venture capital—that is, how the future gets funded.
Since then, the company has pivoted to focus on delivering that same underlying tech in developer APIs that let anyone, including some of the internet's fastest-growing communities and culture-defining brands, build their community on crypto rails.
I joined Syndicate as employee #1. Less than 6 months later, we closed >$28M from VCs like a16z and scaled the company to over 30 people around the world. As Head of Design, I’m responsible for the core pillars of product design, research, brand, content, design ops, and a pillar we like to call “economies”, so called because we don’t just design our product—we’re designing entirely new economies and a fledgling industry.
Syndicate is a series-A crypto company that was founded to revolutionize venture capital—that is, how the future gets funded.
Since then, the company has pivoted to focus on delivering that same underlying tech in developer APIs that let anyone, including some of the internet's fastest-growing communities and culture-defining brands, build their community on crypto rails.
I joined Syndicate as employee #1. Less than 6 months later, we closed >$28M from VCs like a16z and scaled the company to over 30 people around the world. As Head of Design, I’m responsible for the core pillars of product design, research, brand, content, design ops, and a pillar we like to call “economies”, so called because we don’t just design our product—we’re designing entirely new economies and a fledgling industry.
A quick note about financial case studies
The designs below are concepts that include placeholder, randomized data for illustrative purposes. Any similarity to real life events are purely coincidental. Nothing contained herein is or should be construed as investment advice, legal advice, solicitation or encouragement to conduct any financial transaction, advertising for any current or future offering of any token or security, or knowledge of a company's future token or security offering plans. It's just design, nothing more.
To deliver on our mission to make capital accessible, and having released our capital product, our next task was to create our social layer. How might we create a social network native to web3?
Social is broken. Consumers, particularly those who subscribe to a web3 mindset, are increasingly disillusioned with models of social networking that contain
Whatever social networks look like in web3, they won’t be skeuomorphic to web2.What would a web3-native vision of social be?
Later, Bertie Corrie took the lead on redesigning the Collective page to offer more customization options, to be expressive of each group's unique identity:
